Tag Archives: Sales

Flash #9 Ranks…#9 for February Sales

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ICv2’s February sales estimates are out based on Diamond’s rankings, and The Flash climbed back into the top 10 to score an impressive #9 ranking in units sold.

Issue Rank Month Units Sold % Change
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)
Flash v.3 #4 15 July 2010 64,832 (-5.8%)
Flash v.3 #5 14 September 2010 62,063 (-4.3%)
Flash v.3 #6 15 November 2010 57,673 (-7.1%)
Flash v.3 #7 12 December 2010 56,304 (-2.4%)
Flash v.3 #8 18 December 2010 53,975 (-4.1%)
Flash v.3 #9 9 February 2011 55,980 (+3.7%)

The issue actually sold more copies than the previous one for the first time since the relaunch! Some possible reasons for the climb:

  • Start of a new story arc.
  • Promoted as a Flashpoint lead-in.
  • Theme cover.
  • Return of the regular creative team.
  • Return of the speedster guest cast (Wally, Jay, Bart)

Or perhaps the book has reached its level. The next question: what kind of boost will Flashpoint bring to the book?

(Thanks to Esteban of Comic Verso for the link!)

Flash Sales for December 2010

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The latest relaunch of The Flash continues to hold steady around #10-15 in Diamond’s sales rankings, fitting into December’s chart at #12 for Flash #7 and #18 for Flash #8.*

ICv2’s sales estimates for the month have Flash #7 selling 56,304 copies, and Flash #8 selling 53,975.

Issue Rank Month Units Sold % Change
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)
Flash v.3 #4 15 July 2010 64,832 (-5.8%)
Flash v.3 #5 14 September 2010 62,063 (-4.3%)
Flash v.3 #6 15 November 2010 57,673 (-7.1%)
Flash v.3 #7 12 December 2010 56,304 (-2.4%)
Flash v.3 #8 18 December 2010 53,975 (-4.1%)

Some things to consider when interpreting these numbers:

  • Overall comics sales were down in December, as reflected in the fact that #7 went up in rankings even though it sold fewer copies than #6.
  • The book shipped twice this month.
  • A storyline concluded last month, making #7 a good jumping-off point.
  • #8 is the first issue without the Brightest Day banner on the cover.
  • #8 shipped the last week of the year, between Christmas and New Year’s. Any late shipments or reorders won’t factor into these numbers.
  • They’re fill-in issues. Good fill-in issues, but still stand-alone comics by a different creative team, pushed in between major stories to get the book back on schedule. The only thing today’s market hates as much as a late book is a fill-in issue. It will be interesting to see if #9 (the start of a new story, not to mention some high-profile speedster guest stars) climbs back up a bit or continues to drop.

Other interesting items of note:

  • Green Lantern #60, featuring a Parallax-possessed Flash on the cover, took the #2 spot.
  • Of the 11 books ranked higher, 4 were Green Lantern or Brightest Day, 4 were Batman titles, 2 were Avengers and 1 was Wolverine. That’s some solid company for the Flash.
  • T.H.U.N.D.E.R. Agents #2, focusing on the team’s speedster Lightning, sold 11,227 copies for a rank of #165.
  • Velocity #3 clocked in at 5,305 copies, ranked #263. I seem to recall that Top Cow considers this book a success (though it’s pulling half the numbers of Artifacts or Witchblade), which should tell you just how big a gap there is between the size of the DC/Marvel market and the size of the Indie market.

*Yesterday on Twitter & Facebook I mistakenly reported that they were #26 and #29, a big drop, but when looking back at the chart, I realized I’d been looking at the wrong column. Those were the dollar rankings, which differ from the units-sold rankings depending on cover price.

Flash #6 is the #15 comic for November

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November sales charts show The Flash #6 ranked #15 for the month, with an estimated 57,673 units sold.

The numbers are a lot like the numbers for Flash: The Fastest Man Alive. But overall comics sales are down compared to 2006, and the rankings for The Flash are solid, still holding between #10 and #15.

Issue Rank Month Units Sold % Change
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)
Flash v.3 #4 15 July 2010 64,832 (-5.8%)
Flash v.3 #5 14 September 2010 62,063 (-4.3%)
Flash v.3 #6 15 November 2010 57,673 (-7.1%)

The percentage drop is kind of disturbing, though there’s been some discussion as to a possible error in this month’s estimates. Between this and discussions of the overall comics market, I’m beginning to wonder if, by the time DC is ready to launch the long-promised second Flash title, sales will be too low to justify it.

Here’s hoping Flashpoint can do for The Flash what Sinestro Corps War and Blackest Night did for Green Lantern.

Flash Sales for September 2010

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ICv2’s sales estimates for September are out. The Flash #5 sold 62K copies and was ranked 14 for the month. While that is a drop in raw numbers, it’s worth considering that comics sales are down overall in the third quarter…and that the book actually climbed in the rankings. In fact, it seems to be holding steady in terms of rankings, between 10 and 15 for every issue since the first.

Issue Rank Month Units Sold % Change
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)
Flash v.3 #4 15 July 2010 64,832 (-5.8%)
Flash v.3 #5 14 September 2010 62,063 (-4.3%)

Flash Ranked #15 for July 2010

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ICv2’s July sales estimates are up. The Flash #4 takes the #15 spot by units sold, with an estimated 64,832 copies sold to retailers.

OK, back to the charts for the last few relaunches. Let’s see how volume three is doing. (In case you’re wondering, I only plan on doing the detailed relaunch-by-relaunch-by-relaunch comparisons through the end of the first story arc.)

Issue Rank Month Units Sold % Change
Flash:TFMA #1 7 June 2006 120,404
Flash:TFMA #2 25 July 2006 77,487 (-35.6%)
Flash:TFMA #3 30 August 2006 70,633 (- 8.9%)
Flash:TFMA #4 25 Sep 2006 66,663 (- 5.6%)
All-Flash #1 22 July 2007 78,955
Flash v.2 #231 26 August 2007 72,898
Flash v.2 #232 32 Sep 2007 56,969 (-21.9%)
Flash v.2 #233 41 Oct 2007 51,152 (- 10.2%)
Flash v.2 #234 44 Nov 2007 46,435 (- 9.2%)
Flash: Rebirth #1 2 April 2009 102,429
Flash: Rebirth #2 4 May 2009 86,183 (-15.9%)
Flash: Rebirth #3 10 June 2009 83,086 (-3.6%)
Flash: Rebirth #4 14 Aug 2009 78,107 (-6.0%)
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)
Flash v.3 #4 15 July 2010 64,832 (-5.8%)

So: still dropping (as most series do), but it seems to be leveling off. I’m not sure how this compares to standard attrition for a new series at DC or Marvel. The drop-off rate seems about the same as Flash: The Fastest Man Alive, though perhaps it will level off at a higher point.

That said, the numbers are still solid (if still below F:TFMA), and the rankings are very good.

Flash in Top 15 Super-Hero Properties

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ICv2’s Top Super-Hero Graphic Novel Properties for Q2 2010 are based on “sales in all channels,” including comic shops, book stores, and online sales. Topping the list is Kick-Ass, which isn’t terribly surprising since the movie came out during this time. Edit: Here’s the full article on second-quarter comics & GN sales.

The Flash comes in at #11 overall, or #5 among DC Comics properties after Batman, Watchmen, Superman and Green Lantern, propelled onto the list by the hardcover release of Flash: Rebirth in April. No doubt the high-profile series launch during the same period helped spark interest in collections as well.

It’s also interesting that, at least in book form, the single volume of Watchmen continues to outsell DC characters who are not only cultural icons (Superman and the absent Wonder Woman), but are continuously getting new stories. This despite it being a quarter century since its first publication and a year after a movie that was widely considered a flop (debatable, but that seems to be the consensus). Is it any wonder that DC keeps it in print?

(via Robot 6)