Flash Sales for December 2010

The latest relaunch of The Flash continues to hold steady around #10-15 in Diamond’s sales rankings, fitting into December’s chart at #12 for Flash #7 and #18 for Flash #8.*

ICv2’s sales estimates for the month have Flash #7 selling 56,304 copies, and Flash #8 selling 53,975.

Issue Rank Month Units Sold % Change
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)
Flash v.3 #4 15 July 2010 64,832 (-5.8%)
Flash v.3 #5 14 September 2010 62,063 (-4.3%)
Flash v.3 #6 15 November 2010 57,673 (-7.1%)
Flash v.3 #7 12 December 2010 56,304 (-2.4%)
Flash v.3 #8 18 December 2010 53,975 (-4.1%)

Some things to consider when interpreting these numbers:

  • Overall comics sales were down in December, as reflected in the fact that #7 went up in rankings even though it sold fewer copies than #6.
  • The book shipped twice this month.
  • A storyline concluded last month, making #7 a good jumping-off point.
  • #8 is the first issue without the Brightest Day banner on the cover.
  • #8 shipped the last week of the year, between Christmas and New Year’s. Any late shipments or reorders won’t factor into these numbers.
  • They’re fill-in issues. Good fill-in issues, but still stand-alone comics by a different creative team, pushed in between major stories to get the book back on schedule. The only thing today’s market hates as much as a late book is a fill-in issue. It will be interesting to see if #9 (the start of a new story, not to mention some high-profile speedster guest stars) climbs back up a bit or continues to drop.

Other interesting items of note:

  • Green Lantern #60, featuring a Parallax-possessed Flash on the cover, took the #2 spot.
  • Of the 11 books ranked higher, 4 were Green Lantern or Brightest Day, 4 were Batman titles, 2 were Avengers and 1 was Wolverine. That’s some solid company for the Flash.
  • T.H.U.N.D.E.R. Agents #2, focusing on the team’s speedster Lightning, sold 11,227 copies for a rank of #165.
  • Velocity #3 clocked in at 5,305 copies, ranked #263. I seem to recall that Top Cow considers this book a success (though it’s pulling half the numbers of Artifacts or Witchblade), which should tell you just how big a gap there is between the size of the DC/Marvel market and the size of the Indie market.

*Yesterday on Twitter & Facebook I mistakenly reported that they were #26 and #29, a big drop, but when looking back at the chart, I realized I’d been looking at the wrong column. Those were the dollar rankings, which differ from the units-sold rankings depending on cover price.


One thought on “Flash Sales for December 2010

  1. Ken O

    I still haven’t picked up #8 just because of holiday stuff has kept me too busy to make it to the shop. Should make it there later this week.


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