It’s depressing, but sales on The Flash have continued to drop through June. Personally, I’d been hoping to see an uptick in the Tom Peyer/Freddie Williams II “Fast Money” arc, which has been quite good (IMO)…but with figures in for the fourth issue of their run, the numbers just keep dropping. The Beat’s sales charts for June:
02/2008: Flash #237 — 37,719 (- 9.0%)
03/2008: Flash #238 — 35,606 (- 5.6%)
04/2008: Flash #239 — 33,741 (- 5.2%)
05/2008: Flash #240 — 31,944 (- 5.3%)
06/2008: Flash #241 — 30,810 (- 3.6%)
They go on to add:
In what seems like a last-ditch effort to salvage the property, DC are apparently looking to exchange the title character again, which would be the third time since June 2006. Given that it won’t happen until January 2009, however, the next six months worth of The Flash sales are bound to be ugly.
Given that there’s a trend among comics fans to only care about books that “matter” — just look at how stand-alone books like The Brave and the Bold, JLA: Classified and JSA Classified, etc. tend to do vs. Final Infinite Countdown Crisis tie-ins — I can imagine plenty of potential readers will be sitting out the next five months, waiting until Flash: Rebirth not because they’re waiting specifically for Barry, but because they feel the current book is just filler.
It makes me wonder why DC is even bothering with another 4-issue arc, particularly one with a new creative team, when they’ve effectively undercut interest in it by announcing Rebirth before it starts.