Kia and DC Comics Unveil Flash-themed Car at SEMA Trade Show

Today at the SEMA (Specialty Equipment Marketing Association) trade show in Las Vegas, Nevada, Kia Motors and DC Entertainment finally revealed their long-awaited Jim Lee designed Justice League-themed cars and for the most part they look pretty excellent. The project was created to support the “We Can Be Heroes” campaign to feed the starving in the Horn of Africa (Djibouti, Eritrea, Ethiopia and Somalia).

The Flash-themed “Forte” is just one of five cars on showcase today. Including the previously released Batman-themed “Optima”, they also showed us a Green Lantern-themed “Soul” an Aquaman-themed “Rio” and a Cyborg-themed “Forte”. After the cars have all been introduced (three more remain to be seen) and have made the rounds at various cons and auto shows they will be going up for auction with all of the proceeds going to the “We Can Be Heroes” campaign.

As for the car itself, I am not a huge car person. I ride a bike everywhere I go so while I know some basic knowledge about cars I’m not like my brother who is like a car encyclopedia. On that same note this car is slick as all get out. Visually stunning. I’ve also never seen lightning applied to a car so *ahem* tastefully. The embossed hood takes the cake though. I wish they would have found a way to work in the “hood ornaments” on our scarlet speedsters’ cowl but on second thought that might be a bit much.

While the interior does look a bit cheesy with the lightning cut out on the side panel in the pictures I think it may be one of those things that just looks better in person. The lightning designs on the seats however look to be inspired by the new electric seams on Barry’s New 52 suit and it looks kind of cool.

So what do you all think of Kia and DC’s joint effort? Let us know in the comments below.

Special thanks to for the pictures of The Flash “Forte”.

As always thanks for reading,

Flash Johnson


14 thoughts on “Kia and DC Comics Unveil Flash-themed Car at SEMA Trade Show

  1. Kyer

    I can’t help but be reminded of The Flash Van from JL-animated, but this is much cooler…so much so that I doubt John would have dissed it. 😛
    The inside lightning bolts don’t look right…more like Captain Marvel’s design with the flat end on one part.

    Makes me wish I could drive.

    1. TheFlashisanascarfan

      Very cool. Nicely done. Almost as good as all the Flash-themed cars I design in Forza. 😉 I’d love to see the rest of them. Awesome idea, Kia!

    2. Kyer

      Because he could pick up any woman he wanted with that car…including me. Especially me.

      (I’ll uh…I’ll be just outside with a sign waiting for him to come pick me up.)

    3. Lia

      Somebody on /co/ once suggested (with a lot of profanity I won’t repeat) that he has a car because maybe he gets sick of running all the time :>

    1. Savitar

      Finally, the auto industry learns the true lesson: Everything is faster when you put a lightning bolt on it. 😉


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