July 16, 2010

Flash #3 Ranks 11 for June

Category: Flash News — By @ 8:30 am

I usually wait for ICv2 to post their sales figures so that I can be sure the month-to-month numbers are comparable, but I don’t see them yet, and I believe these CBR estimates for June are based on the same numbers.

So: The Flash #3 climbed from #12 to #11 in sales rank, while the number of comics sold dropped 10.1% to 68,799 copies.

Let’s compare that to the other recent Flash relaunches again:

Issue Rank Month Units Sold % Change
Flash:TFMA #1 7 June 2006 120,404
Flash:TFMA #2 25 July 2006 77,487 (-35.6%)
Flash:TFMA #3 30 August 2006 70,633 (- 8.9%)
All-Flash #1 22 July 2007 78,955
Flash v.2 #231 26 August 2007 72,898
Flash v.2 #232 32 Sep 2007 56,969 (-21.9%)
Flash v.2 #233 41 Oct 2007 51,152 (- 10.2%)
Flash: Rebirth #1 2 April 2009 102,429
Flash: Rebirth #2 4 May 2009 86,183 (-15.9%)
Flash: Rebirth #3 10 June 2009 83,086 (-3.6%)
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)

It’s still selling less than Flash: The Fastest Man Alive and dropping as quickly as “The Wild Wests.” That’s kind of disappointing. Though the real test is still going to be looking at orders for #4, because that’s where retailers will have had a chance to react to the way #1 actually sold, and how their customers actually liked it.

On the plus side, it did a lot better than Velocity, which clocked in at 8,171 copies sold. But then, Velocity was Top Cow’s #2 title, just behind The Magdalena at 8,326.

The size difference between the Marvel/DC superhero audience and the indie superhero audience is just astonishing. Numbers that would signal immediate cancellation (like, say, cutting off Magog in the middle of a storyline before part 1 goes on sale) from DC can be respectable successes for smaller publishers. If you want an eye opener, check out The Beat’s indie sales analysis series sometime.