I usually wait for ICv2 to post their sales figures so that I can be sure the month-to-month numbers are comparable, but I don’t see them yet, and I believe these CBR estimates for June are based on the same numbers.
So: The Flash #3 climbed from #12 to #11 in sales rank, while the number of comics sold dropped 10.1% to 68,799 copies.
Let’s compare that to the other recent Flash relaunches again:
|Issue||Rank||Month||Units Sold||% Change|
|Flash:TFMA #1||7||June 2006||120,404|
|Flash:TFMA #2||25||July 2006||77,487||(-35.6%)|
|Flash:TFMA #3||30||August 2006||70,633||(- 8.9%)|
|All-Flash #1||22||July 2007||78,955|
|Flash v.2 #231||26||August 2007||72,898|
|Flash v.2 #232||32||Sep 2007||56,969||(-21.9%)|
|Flash v.2 #233||41||Oct 2007||51,152||(- 10.2%)|
|Flash: Rebirth #1||2||April 2009||102,429|
|Flash: Rebirth #2||4||May 2009||86,183||(-15.9%)|
|Flash: Rebirth #3||10||June 2009||83,086||(-3.6%)|
|Flash v.3 #1||2||April 2010||100,903|
|Flash v.3 #2||12||May 2010||76,560||(-24.1%)|
|Flash v.3 #3||11||June 2010||68,799||(-10.1%)|
It’s still selling less than Flash: The Fastest Man Alive and dropping as quickly as “The Wild Wests.” That’s kind of disappointing. Though the real test is still going to be looking at orders for #4, because that’s where retailers will have had a chance to react to the way #1 actually sold, and how their customers actually liked it.
On the plus side, it did a lot better than Velocity, which clocked in at 8,171 copies sold. But then, Velocity was Top Cow’s #2 title, just behind The Magdalena at 8,326.
The size difference between the Marvel/DC superhero audience and the indie superhero audience is just astonishing. Numbers that would signal immediate cancellation (like, say, cutting off Magog in the middle of a storyline before part 1 goes on sale) from DC can be respectable successes for smaller publishers. If you want an eye opener, check out The Beat’s indie sales analysis series sometime.