Flash Sales Leveling Out?

ICv2 has posted July sales estimates. The entire comics market is down, but the Flash numbers are better than expected. Flash #242 sold an estimated 30,325 copies. It’s still down from June, but only by 1.5% — and total comics sales have been declining over the last few months. This is the same data that The Beat uses for their sales commentary, so I can use the numbers from earlier posts.

02/2008: Flash #237     —  37,719 (-  9.0%)
03/2008: Flash #238 — 35,606 (- 5.6%)
04/2008: Flash #239 — 33,741 (- 5.2%)
05/2008: Flash #240 — 31,944 (- 5.3%)
06/2008: Flash #241 — 30,810 (- 3.6%)
07/2008: Flash #242 — 30,325 (- 1.5%)

Meanwhile, Final Crisis: Rogues’ Revenge #1 sold an estimated 62,482 copies — more than twice the numbers on the main Flash title, despite costing more ($3.99 vs. $2.99). Factors at work: Final Crisis, Geoff Johns, Scott Kolins, multiple covers.

I mentioned that the overall market was in decline. ICv2 cites a 3% drop in sales, but I can’t tell whether they mean 3% between June and July 2008, or 3% between July 2007 and July 2008. If the former, then Flash actually dropped less than the overall market. (The 1.5% drop for Flash is in units sold, and the 3% drop overall is for dollar amount — but the price on Flash didn’t change between June and July, so it works out the same.)

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