When I heard that Long Beach Comic Con was rebranding itself as Long Beach Comic and Horror Con this year, I was a little concerned. One of the things I liked most about it the first two years was the heavy emphasis on comics compared to San Diego (which has plenty of comics, but is so big that it’s easy to miss them) or the Wizard conventions (which seem to have refocused around celebrities). As it turns out, the horror didn’t drown out the comics at all. The front of the hall was still mainly comics publishers, with dealers (mostly comics and collectibles) behind them in a U shape, wrapped around the core: a gigantic Artist’s Alley.
Of course, Halloween and horror did make their presence known, starting with the signs for zombie parking, and continuing with programming, guests and costumes.