It’s been a while since I’ve written up sales analysis, partly because of time, and partly because I’m really not sure my analysis means anything. So here are three months of rankings from Diamond and the sales estimates* from ICv2: for #19 in May, #31 in June, and #29 in July, selling roughly 53K copies of Flash #11.
There’s a really steep drop with #10. As The Beat points out, DC stopped shipping a 1:200 variant covers with that issue. Additionally, Flash #10 and Flash #11 both have fill-in artists, which may have led retailers to order less.
We’re also seeing, a year into the New 52, the series dropping below the level where volume 3 settled at around 55K.
It’s been dropping in the rankings as well, but a lot of that can be attributed to Avengers vs. X-Men and Before Watchmen. (Note the sharp drop in rankings between April and May, while estimated sales numbers stayed pretty close.) And the Flash isn’t alone. The New 52 seems to have lost a lot of its initial luster, which is no doubt part of why DC plans to revitalize the line with its Zero Month in September.
|Issue||Rank||Month||Units Sold||% Change|
|Flash v.4 #1||4||September 2011||129,260|
|Flash v.4 #2||5||October 2011||114,137||-11.7%|
|Flash v.4 #3||9||November 2011||90,417||-20.8%|
|Flash v.4 #4||8||December 2011||77,336||-14.5%|
|Flash v.4 #5||8||January 2012||71,611||-7.4%|
|Flash v.4 #6||8||February2012||68,061||-5.0%|
|Flash v.4 #7||11||March 2012||64,975||-4.5%|
|Flash v.4 #8||11||April 2012||63,702||-2.0%|
|Flash v.4 #9||19||May 2012||62,807||-1.4%|
|Flash v.4 #10||31||June 2012||55,681||-11.3%|
|Flash v.4 #11||29||July 2012||53,674||-3.6%|
A few key articles covering past sales (with lots of numbers):
*What these numbers measure: US-only sales, wholesale from Diamond to comics retailers. They don’t count sales through bookstores, they don’t count international sales, and they don’t count how many copies were actually bought and read…but they do measure the same thing every month, which means they can be used to spot trends.