Today, Netflix announced that they are separating the DVD and streaming businesses, and will be renaming the DVD-by-mail service as Qwikster, “because it refers to quick delivery.”

Qwikster…why does that sound familiar?

Ah, right…The Quickster, speedster alter-ego of Spongebob Squarepants and parody of the DC Comics’ Flash and Marvel Comics’ Quicksilver.

He looks a bit more like a VHS tape than a DVD or Blu-Ray disc, don’t you think?