Quote: How Not to Respond to Requests For Underused Characters

If I go into a McDonalds and say “Hey, I love your McRibwiches. I don’t always see them all the time, though. When are you guys bringing back the McRibwich?”

the manager doesn’t flip me off and say “The McRibwich sucks, buy a Big Mac.”

— Comic Bloc message board poster Stephen Henel writes on DC’s approach to “Where’s Wally?” inquiries in a discussion of Flash #10.


8 thoughts on “Quote: How Not to Respond to Requests For Underused Characters

  1. EJ

    Didn’t McDonald’s put the McRib on hold for a while and then eventually bring it back?.

    And last time I checked didn’t DC basically say they were going to do the same with Wally and we probably won’t see him kick ass until after Flashpoint?.

    So I guess the analogy works on a couple of levels, nice.

    1. kyer

      Except they also said there would be a Kid Flash book and a Wally story at the end of each Barry story in Flash. Oh, but they changed their minds, didn’t they?

      Yeah. Believe it when I’m holding it in my hands, bought and paid for (after a few reviewers verify the accuracy of the claims for the issues because comic book creators have not much akin to iconic Superman. They lie. A lot.

    2. Kelson Post author

      EJ, sometimes I wonder if you make a special effort to deliberately miss the point. Sometimes I’m sure.

      McDonald’s doesn’t sell Big Macs by telling people who ask about the McRib that it’s an inferior product and the shouldn’t ask about it. They sell BOTH by telling people that the McRib is a good sandwich, and thanks for asking about it, and they’ll bring it out with great fanfare when the time is right, but for now, they’ve got Big Macs.

      In short: don’t be rude to people who want to be your customers.

      1. Married Guy

        Yeah, but the difference is McDonalds is a professionally run multi billion dollar business.
        DC Comics is currently run by a bunch of grown up fanboys who want to bring back their childhood and ram it down the throat of everyone else.

        1. Realitätsprüfung

          Or…they severely underestimate exactly how oversensitive their fans can get when they’re upset about something that happened to a fictional character.

          1. Married Guy

            Or, they could listen to their customers and try to accommodate their wants, you know, like a well run business would.


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