Category Archives: Flash History

70s Flashback: Super-Speed Twinkies

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If you read DC or Marvel comics during the late 1970s or early 1980s, or if you’ve read back issues from that era, chances are that you’ve seen the super-hero ads for Hostess cupcakes, Twinkies, etc. These were done as 1-page stories in which a low-rent villain would appear as a menace. Then a super-hero would arrive, and somehow use snack cakes to defeat the villain.

Yep.

There were at least four ads featuring the Flash:

These are all scanned and hosted by Seanbaby, who has a full set of these Hostess ads. (Watch out for NSFW language in the commentary.)

You know, now that I think about it, the subtext of the Flash helping The Destroyer fight off his depression by eating junk food is disturbingly reminiscent of the Golden Age Flash providing “happiness pills” to the Worry Wart.

Sadly, the Destroyer didn’t share the Flash’s hyper-accelerated metabolism.

(Inspired by a recent post at Mike’s Progressive Ruin.)

Flash Companion Linkage: Waid on Bart as Flash

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This week’s Lying in the Gutters includes an excerpt from The Flash Companion. It’s a later segment from the same Mark Waid interview that I previously posted here (on creating Impulse). In this segment, Waid discusses the editorial directive from above that changed Impulse to Kid Flash, and then Kid Flash to the Flash.

It’s about 2/3 of the way through the column, the section labeled “Flashburning Bridges.”

Naming Flash Eras

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I’ve been trying to work out how I can best break down appearance lists with the repeated Flash relaunches. Assuming that Flash: Rebirth sticks, I can categorize them this way:

  • Golden Age: Jay’s series, 1940–1951
  • Silver/Bronze Age: Barry’s series, 1956–1986
  • Legacy: Wally’s series, 1987–2006
  • One Year Later: Bart’s series, Wally’s relaunch, and Flash: Rebirth, 2006-2009
  • Post-Rebirth: Whatever we end up with starting next year.

I originally used the term “Modern Apperances” for 1987+, but with Infinite Crisis marking a major relaunch, I clearly needed to rename it. I picked “Crisis Era” on the idea that it was bounded by Crisis on Infinite Earths and Infinite Crisis. But with DC overusing the term “Crisis” lately, it doesn’t seem to fit that era anymore. I think “Legacy” has a better sound to it, and since DC did a lot of legacy characters in the 1990s (some with greater success than others), it fits.

As for the period from Infinite Crisis through Flash: Rebirth, I’m thinking “Musical Chairs Era” might be the most accurate, but I’m going to stick with “One Year Later” for now.

Flash Companion Preview: Mark Waid on Impulse

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TwoMorrows’ book, The Flash Companion is now available! It debuted at Comic-Con last week, Amazon orders have been shipping, and it’s been showing up in stores.

Here’s one more excerpt to round out the quartet of Scarlet Speedsters. As with the others, it’s posted here with permission of the book’s main author, Keith Dallas.

Mark Waid: Running on Impulse (excerpt)

By John Wells

WELLS: Why call him “Impulse,” rather than “Kid Flash”?

WAID: Because it was a perfect name. We didn’t want to call him “Kid Flash” because it sounded a little corny, and I still think it sounds a little corny. “Impulse” is the perfect confluence of a character’s name, his powers, and his personality, all in one word. And once we had the name — and I can’t swear it wasn’t Kurt Busiek’s suggestion — it completely summed up the character. Thought to deed in one motion without all those pesky synapses getting in the way.

WELLS: [laughs] It really did. Whose idea was that hair?

WAID: I think it was Humberto’s. Pure Humberto [Ramos]. Mike Wieringo had done the initial costume design, without the mask, but boy, Humberto went to town with the look, with the giant hair and the gigantic feet.

WELLS: Now kind of earlier on, you’d had the Tornado Twins revived in 1991’s Legion of Super-Heroes #18 and immediately had them executed by the Dominators.

WAID: [chuckles] “You” meaning “the Legion editors and writers after you left staff.” Don’t look at me, man.

WELLS: And later on, their DNA created a female speedster called Rush. And meantime, Don Allen was said to have been survived by his wife, Carmen Johnson and their two-year old son, Barry II. So what came first? You said you had the teen speedster idea for the Justice League story []earlier in the interview], was that before or after?

WAID: A little after, so that would have been the “Barry II” that we were talking about at the time, I suppose. But at that point, we were going to reboot the Legion with Zero Hour, so I knew that all bets were off in terms of Rush and those characters. It also freed up the name “Impulse,” which I believe was the codename of —

WELLS: Kent Shakespeare.

WAID: Kent Shakespeare, yeah.

WELLS: Iris brought Bart back to the 20th Century in the hope that Wally could cure her grandson, but she also wanted Wally to rein in Bart and train him in the use of his powers. Why was that not going to work?

WAID: It was so not going to work because Bart and Wally just hated each other. Wally saw in Impulse all of his own negative characteristics, so it put his teeth on edge.

WELLS: On the other hand, Max [Mercury] and Bart did work out pretty well, even though they didn’t think it was going to. How did you see that relationship?

WAID: We went into the Impulse series not sure who the mentor figure was going to be. And for a long time, I think we were talking about it being Jay, but Jay has his wife, Joan, and I don’t know what they could have brought to the series that wouldn’ t have been Ma and Pa Kent. Making Bart’s mentor Max, somebody who was so dry and so much the opposite of Bart, was too much comic potential to let go.

Continue reading →

Flash Companion Preview: Mike Baron Interview

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The following is a 1-page excerpt from the new book, The Flash Companion. The full interview appears in the second section of the book. It is printed here with permission of the book’s main author, Keith Dallas.

The Flash Companion will be available at the TwoMorrows booth at Comic-Con International this week, and should arrive in stores either next week or the week after. Orders through Amazon are shipping now.

Mike Baron: Wally West’s Fast Living (excerpt)

By Keith Dallas

DALLAS: It seemed pretty obvious that during your run on Flash you were avoiding the classic Flash Rogues. No Captain Cold, no Captain Boomerang, no Mirror Master. Instead you introduced some completely new villains… with the exception of Vandal Savage. What particular reason did you have for starting this Flash re-launch with Savage as the villain?

BARON: I can’t exactly recall, but for starters, he’s a great villain. It may also have been that I wanted to have some continuity in that first issue between Barry Allen and Wally West.

I would like to do a lot more with Kilg%re. That’s my main character that I created for Flash. He and the Chunk.

DALLAS: What was it about Kilg%re that you liked?

BARON: He encapsulates a number of science fiction ideas that lend themselves to exciting story-telling. Dark Horse took a stab at it with a movie called Virus, which is very similar in idea to Kilg%re. It wasn’t the greatest movie in the world. It starred Jamie Lee Curtis.

DALLAS: I remember that movie.

Now what was it about Chunk that you liked?

BARON: He was kind of a projection of me. The ultimate nerd.

DALLAS: [laughs] It didn’t take you long to show that Chunk wasn’t a true villain.

BARON: No, he was just an outsider who wanted to belong.

DALLAS: Is that a sentiment that you felt perhaps the readers could connect to?

BARON: Oh, yeah!

DALLAS: The other two villains you introduced during your run on Flash were Speed Demon — the steroid monster gone crazy — and Blue Trinity — the Russian Soviet speedsters. Continue reading →

Flash Companion Preview: Cary Bates Interview

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The following is a 1-page excerpt from the upcoming book, The Flash Companion. The full interview appears in the second section of the book. It is printed here with permission of the book’s main author, Keith Dallas.

The Flash Companion is scheduled for a July 23 release.

Cary Bates: A Scarlet Speedster for the Seventies (excerpt)

By Jack Scott

SCOTT: Was [the serialized storytelling] your decision or a DC editorial decision to change how the Flash stories were being written? I’m wondering if there was a DC mandate to become more like its competitor Marvel Comics.

BATES: I don’t think going the serial route was an official mandate or anything. It just seemed like a natural way to proceed at the time, dictated by the story-lines more than anything else. It first began the last couple of years Julie [Schwartz] was editing the book, in the form of 2-4 issue arcs (like the Golden Glider stories). And with Ross [Andru] and Ernie [Colon], who were more Marvel-oriented guys, the full-on serialized mode pretty much became the status quo. Although I do recall a temporary return to more self-contained stories for awhile, when Mike Barr was editing and Carmine [Infantino] first returned to the book.

SCOTT: Speaking of the co-creator of Barry Allen/Flash, Carmine Infantino returned to pencil the book with issue #296 in 1981. How did it feel to get to work with one of the original creators of the book?

BATES: As I’ve mentioned, when I was growing up, Carmine’s distinctive artwork made a huge impact on me as a fan (and an aspiring amateur artist), so it was a great thrill to finally be working with him on Flash. Carmine and I always got along well, but when I first met him, he had given up his drawing board to serve as DC’s editorial director, although he still laid out most of the covers for other artists. In 1976, after Warners hired Jennette Kahn to take over that job, Carmine went back to penciling, and for a year or two he was working almost exclusively for Jim Warren on books like Creepy and Eerie. Ironically, it was here where our first collaborations took place, as I was writing occasional Warren stories for Louise Jones, who was the editor at the time. I think Carmine and I must have done 3 or 4 one shot horror stories that have long since been forgotten.

SCOTT: How far did you plot out stories? Continue reading →