It’s been a while since I’ve written up sales analysis, partly because of time, and partly because I’m really not sure my analysis means anything. So here are three months of rankings from Diamond and the sales estimates* from ICv2: for #19 in May, #31 in June, and #29 in July, selling roughly 53K copies of Flash #11.

There’s a really steep drop with #10. As The Beat points out, DC stopped shipping a 1:200 variant covers with that issue. Additionally, Flash #10 and Flash #11 both have fill-in artists, which may have led retailers to order less.

We’re also seeing, a year into the New 52, the series dropping below the level where volume 3 settled at around 55K.

It’s been dropping in the rankings as well, but a lot of that can be attributed to Avengers vs. X-Men and Before Watchmen. (Note the sharp drop in rankings between April and May, while estimated sales numbers stayed pretty close.) And the Flash isn’t alone. The New 52 seems to have lost a lot of its initial luster, which is no doubt part of why DC plans to revitalize the line with its Zero Month in September.

Numbers

A few key articles covering past sales (with lots of numbers):

• Flash Sales 1996-2002
• Flash Sales 2001-2008
• Flash: Rebirth & Blackest Night Sales
• Flash vol.3 Sales

*What these numbers measure: US-only sales, wholesale from Diamond to comics retailers. They don’t count sales through bookstores, they don’t count international sales, and they don’t count how many copies were actually bought and read…but they do measure the same thing every month, which means they can be used to spot trends.

After six solid months in the top 10, The Flash dropped down to the #11 spot in March and #14 in April in the rankings based on units sold. Not coincidentally, March featured the launch of Marvel’s Avengers vs. X-Men event, and a number of related Marvel books pushed aside the better sellers of DC’s New 52. (The Flash was still DC’s #8 book.)

Estimates at ICv2 have the series selling 64,975 issues in March and 63,702 issues in April.

On the downside, the book is selling half what it sold last September. On the plus side, it’s still ahead of the 53K mark it had reached at this point in the previous volume. Better yet, those month-to-month drops are getting smaller, suggesting that it may find its level soon. I’ve suggested before that if it levels out above 55K (where volume 3 settled), the Flash relaunch is probably a success. Though it may be cutting things a bit close.

Update: Christopher Schmitt brings up digital numbers, which I forgot to look for. CBR has been running monthly interviews with Bob Wayne & John Cunningham in which they discuss the month’s sales, including DC’s own digital rankings (but not actual numbers, which most companies are still keeping quiet about). I’ve mentioned before that The Flash doesn’t rank as well digitally, where it hasn’t even made it into DC’s top 10 yet (here’s March). DC released their April Top 20,** and Flash came in at #18 digitally, compared to #8 in print if you look only at DC’s output.

Numbers

A few key articles covering past sales (with lots of numbers):

• Flash Sales 1996-2002
• Flash Sales 2001-2008
• Flash: Rebirth & Blackest Night Sales
• Flash vol.3 Sales

*What these numbers measure: US-only sales, wholesale from Diamond to comics retailers. They don’t count sales through bookstores, they don’t count international sales, and they don’t count how many copies were actually bought and read…but they do measure the same thing every month, which means they can be used to spot trends.

**It’s not clear how comparable the rankings are, since Diamond’s rankings are for sales over the whole month, and DC’s digital chart here is described as “Best Selling Single issue in a week.” Though since The Flash comes out the fourth week of the month, there probably isn’t much difference.

February estimates at ICv2 have The Flash #6 selling an estimated 68,061 copies, down 5% from the previous month. Given the high profile of the relaunch and the usual trend of series to shed readers over time, it’s hard to say what the numbers really tell us…but the drops are shrinking, the rankings are steady at #8, and it’s still ahead of the 57K sold by Flash vol.3 #6 and the 55K mark where volume 3 settled.

Numbers

It’s worth noting that we’ve had seven issues in a row with no delays and no creative team changes.

Update: I forgot to mention that, like last month, Flash didn’t appear in the digital top 10.

A few key articles covering past sales (with lots of numbers):

• Flash Sales 1996-2002
• Flash Sales 2001-2008
• Flash: Rebirth & Blackest Night Sales
• Flash vol.3 Sales

*What these numbers measure: US-only sales, wholesale from Diamond to comics retailers. They don’t count sales through bookstores, they don’t count international sales, and they don’t count how many copies were actually bought and read…but they do measure the same thing every month, which means they can be used to spot trends.