Tag Archives: Sales

Flash #3 Ranks 11 for June

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I usually wait for ICv2 to post their sales figures so that I can be sure the month-to-month numbers are comparable, but I don’t see them yet, and I believe these CBR estimates for June are based on the same numbers.

So: The Flash #3 climbed from #12 to #11 in sales rank, while the number of comics sold dropped 10.1% to 68,799 copies.

Let’s compare that to the other recent Flash relaunches again:

Issue Rank Month Units Sold % Change
Flash:TFMA #1 7 June 2006 120,404
Flash:TFMA #2 25 July 2006 77,487 (-35.6%)
Flash:TFMA #3 30 August 2006 70,633 (- 8.9%)
All-Flash #1 22 July 2007 78,955
Flash v.2 #231 26 August 2007 72,898
Flash v.2 #232 32 Sep 2007 56,969 (-21.9%)
Flash v.2 #233 41 Oct 2007 51,152 (- 10.2%)
Flash: Rebirth #1 2 April 2009 102,429
Flash: Rebirth #2 4 May 2009 86,183 (-15.9%)
Flash: Rebirth #3 10 June 2009 83,086 (-3.6%)
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)
Flash v.3 #3 11 June 2010 68,799 (-10.1%)

It’s still selling less than Flash: The Fastest Man Alive and dropping as quickly as “The Wild Wests.” That’s kind of disappointing. Though the real test is still going to be looking at orders for #4, because that’s where retailers will have had a chance to react to the way #1 actually sold, and how their customers actually liked it.

On the plus side, it did a lot better than Velocity, which clocked in at 8,171 copies sold. But then, Velocity was Top Cow’s #2 title, just behind The Magdalena at 8,326.

The size difference between the Marvel/DC superhero audience and the indie superhero audience is just astonishing. Numbers that would signal immediate cancellation (like, say, cutting off Magog in the middle of a storyline before part 1 goes on sale) from DC can be respectable successes for smaller publishers. If you want an eye opener, check out The Beat’s indie sales analysis series sometime.

Flash Sales for May 2010

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ICv2’s top 300 comics for May are up, and The Flash #2 is ranked #12 with an estimated 76,560 copies sold.

Here’s the round-up of how Flash vol.3 compares to other recent Flash relaunches.

Issue Rank Month Units Sold 2nd-Issue Drop
Flash:TFMA #1 7 June 2006 120,404
Flash: FMA #2 25 July 2006 77,487 (-35.6%)
All-Flash #1 22 July 2007 78,955
Flash v.2 #231 26 August 2007 72,898
Flash v.2 #232 32 Sep 2007 56,969 (-21.9%)
Flash: Rebirth #1 2 April 2009 102,429
Flash: Rebirth #2 4 May 86,183 (-15.9%)
Flash v.3 #1 2 April 2010 100,903
Flash v.3 #2 12 May 2010 76,560 (-24.1%)

That’s…steeper than I expected. Not as bad as the plunge from Flash: The Fastest Man Alive #1 to #2, but it’s bigger than the drop on between the first two issues of “The Wild Wests.” And it’s a lot steeper than the second-issue drop on Rebirth.

These are, of course, based on retailers’ orders, so it’s not a reflection of actual readers’ purchases, but how retailers anticipated those purchases. After the last several relaunches failed to catch on, perhaps we can forgive them for being skeptical.

The real test, as always, will be to see how orders for issue #4 and on hold up. With three months’ lead time, that’s the first issue on which stores will have placed orders after seeing how well the actual book sold.

Update: The Beat has posted a detailed analysis of DC’s May sales and seems to think these numbers are average.

Flash Debuts at 100K

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ICv2’s April 2010 sales estimates are up. Last week’s rankings from Diamond showed that Flash #1 was ranked #2 for the month, but what does that mean in absolute numbers? How were sales in general that month? (It turns out they were down 15% compared to last year.)

As it turns out, Flash volume 3 debuted at an estimated 100,903 copies, slightly behind Flash: Rebirth #1, but solidly ahead of the numbers by the end of the miniseries…and way ahead of the Flash Secret Files book, which only sold 37,339 copies. (Even that was ahead of the last few issues of the failed 2007 relaunch of Wally West’s series.)

Meanwhile, the Flash: Rebirth hardcover sold an estimated 4,405 copies in its first month, making it the #3-ranked graphic novel.

So how does Flash vol.3 stack up to other recent relaunches?

Issue Rank Month Units Sold
Flash:TFMA #1 7 June 2006 120,404
All-Flash #1 22 July 2007 78,955
Flash v.2 #231 26 August 2007 72,898
Flash: Rebirth #1 2 April 2009 102,429
Flash v.3 #1 2 April 2010 100,903

Promotion

It’s worth remembering that 2007 was a stealth relaunch. All-Flash #1 and Flash v.2 #231 were solicited as issues #14 and #15 of Flash: The Fastest Man Alive, and DC didn’t announce the relaunch until Flash:TFMA #13 came out, killing Bart Allen, whose series had dropped sharply from that 120K high to a 46K low in only 10 issues.

By comparison, DC gave a major push for both Flash: The Fastest Man Alive and Flash: Rebirth. One spun out of Infinite Crisis, the other out of Final Crisis. (Heck, even this book spins out of Blackest Night and into Brightest Day. Wally’s relaunch was linked to Countdown. Seriously, Countdown. That’s got to have hurt!) DC shut down the then-ongoing Flash series for several months ahead of each launch.

Spike

I find it very interesting that this issue sold so much better than the last issue of Flash: Rebirth, which only pulled in 70K. Here are my thoughts on what factors might be involved:

  • Readers who like the Flash but were disappointed in Flash: Rebirth (like myself) decided to give the new direction a second chance.
  • Readers who were introduced to Barry Allen through Blackest Night decided to skip Flash: Rebirth and jump straight to the ongoing series.
  • It’s got a Brightest Day logo on it.
  • Orders were linked to a Flash Ring promotion.
  • And, of course, it’s got a big #1 on the cover.

Déjà Vu: Flash Races to #2 Spot for April

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Diamond has posted their top 100 comics for April 2010, and the new Flash relaunch takes the #2 spot…right after Brightest Day #0 and before Green Lantern #53.

Just one year ago, Flash: Rebirth #1 also started in the #2 spot for April.

Meanwhile, Flash Secret Files and Origins 2010 is way down the list at rank #43 by units sold. Clearly, a lot fewer people were interested in the background material than in the relaunch itself. Of course, Flash Secret Files also didn’t have the words “Brightest Day” above the title.

Sales estimates will probably be out in another week or so. It’ll be interesting to compare the number of actual copies sold to Flash: Rebirth and Blackest Night: The Flash. For now, here are the sales and rankings for the past year.

Flash: Rebirth Finishes at #9 Spot

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ICv2 has released February 2010 sales estimates, and both Flash: Rebirth #6 and Blackest Night: Flash finish close to the previous issues of the respective series. Rebirth is ranked #9 for the month, while the Blackest Night tie-in comes in at #12 — again, the highest-rated of the three spin-off miniseries.

Issue Rank Month Units Sold Change
Flash: Rebirth #1 2 April 102,429 +286.6%
Flash: Rebirth #2 4 May 86,183 -15.9%
Flash: Rebirth #3 10 June 83,086 -3.6%
Flash: Rebirth #4 14 Aug. 78,107 -6.0%
Flash: Rebirth #5 9 Nov. 73,875 -5.4%
Blackest Night: The Flash #1 5 Dec. 80,313 +8.7%
Blackest Night: The Flash #2 9 Jan. 69,381 -13.6%
Blackest Night: The Flash #3 12 Feb. 65,348 -5.8%
Flash: Rebirth #6 9 Feb. 70,824 -4.1%*

*Compared to the previous issue of Flash: Rebirth

In the end, about two-thirds of those who started Flash: Rebirth finished it, though most readers who were still on board by #5 stuck it through to the end. I have no idea what typical drop-off is for a six-issue miniseries, so this could be good, bad, or standard.

The rankings are quite positive, though: Of the nine issues between the two miniseries, seven were in the top 10 for the month. The two that dropped below the top 10 were still in the top 15.

I’d guess we’ll see a drop for this month’s Flash Secret Files and then another jump up for The Flash #1. It’s a major relaunch of one of DC’s top 6 characters, it’s a #1, it’s tied into Brightest Day, and it’s a new series by Geoff Johns. Plus even many readers who were disappointed by Flash: Rebirth have expressed optimism about the new series. It will be interesting to see how well it succeeds.