I usually wait for ICv2 to post their sales figures so that I can be sure the month-to-month numbers are comparable, but I don’t see them yet, and I believe these CBR estimates for June are based on the same numbers.
So: The Flash #3 climbed from #12 to #11 in sales rank, while the number of comics sold dropped 10.1% to 68,799 copies.
Let’s compare that to the other recent Flash relaunches again:
| Issue |
Rank |
Month |
Units Sold |
% Change |
| Flash:TFMA #1 |
7 |
June 2006 |
120,404 |
|
| Flash:TFMA #2 |
25 |
July 2006 |
77,487 |
(-35.6%) |
| Flash:TFMA #3 |
30 |
August 2006 |
70,633 |
(- 8.9%) |
| All-Flash #1 |
22 |
July 2007 |
78,955 |
|
| Flash v.2 #231 |
26 |
August 2007 |
72,898 |
|
| Flash v.2 #232 |
32 |
Sep 2007 |
56,969 |
(-21.9%) |
| Flash v.2 #233 |
41 |
Oct 2007 |
51,152 |
(- 10.2%) |
| Flash: Rebirth #1 |
2 |
April 2009 |
102,429 |
|
| Flash: Rebirth #2 |
4 |
May 2009 |
86,183 |
(-15.9%) |
| Flash: Rebirth #3 |
10 |
June 2009 |
83,086 |
(-3.6%) |
| Flash v.3 #1 |
2 |
April 2010 |
100,903 |
|
| Flash v.3 #2 |
12 |
May 2010 |
76,560 |
(-24.1%) |
| Flash v.3 #3 |
11 |
June 2010 |
68,799 |
(-10.1%) |
It’s still selling less than Flash: The Fastest Man Alive and dropping as quickly as “The Wild Wests.” That’s kind of disappointing. Though the real test is still going to be looking at orders for #4, because that’s where retailers will have had a chance to react to the way #1 actually sold, and how their customers actually liked it.
On the plus side, it did a lot better than Velocity, which clocked in at 8,171 copies sold. But then, Velocity was Top Cow’s #2 title, just behind The Magdalena at 8,326.
The size difference between the Marvel/DC superhero audience and the indie superhero audience is just astonishing. Numbers that would signal immediate cancellation (like, say, cutting off Magog in the middle of a storyline before part 1 goes on sale) from DC can be respectable successes for smaller publishers. If you want an eye opener, check out The Beat’s indie sales analysis series sometime.