Tag Archives: Relaunch

Review: The Flash #4

I’ve been really enjoying the ongoing Flash series despite the frustration and disappointment of Flash: Rebirth. It’s as if “The Dastardly Death of the Rogues” is being written by Geoff Johns, and Flash: Rebirth was written by the mirror Geoff. Or in a multiverse context, the Geoff Johns of Earth-3.

Also surprising: Johns seems to have remembered an old saying about writing comic books: Every issue is somebody’s first. A few deftly placed lines of dialogue spell out the key details of the story so far: Boomerang’s status and new abilities, who the Renegades are, what file is missing and why, etc. Considering this is part 4 of a 6-part story, I suspect most writers today wouldn’t have bothered.

Francis Manapul’s artwork continues to be the highlight of this book. The Flash stands or falls (runs or stumbles?) on pacing and the reader’s perception of speed, and Manapul delivers. This time around, the stand-out panels are splash pages in an effort to rescue pilots from a damaged helicopter. (One nice easter egg: in the background of that double-page spread, we see the bridge that Wally West rebuilt back in “Crossfire.”)

I’m neutral on the “Flash Facts” pages, though if they’re going to keep using them to spotlight the villains, I like the way they link the real tech with the comic-book tech. Last month it was “How Boomerangs Work” and “How Captain Boomerang’s Boomerangs Work.” This month it’s mirrors and Mirror Master’s mirrors.

Some of the luster is beginning to fade, though. The structure is starting to feel formulaic: Barry Allen keeps fighting the Renegades, and every battle gets cut short one way or another. Every issue has a major super-speed feat, which individually manages to be extremely cool, but gets repetitive four issues on.

I think the main thing that disappointed me about this issue was the revelation behind the murder mystery. Sure, it’s one of the few explanations that fits Barry Allen’s character, but it also violates the expectations set up in the first half of the story. To say any more, I’ll have to break into….

SPOILERS!

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Flash #3 Ranks 11 for June

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I usually wait for ICv2 to post their sales figures so that I can be sure the month-to-month numbers are comparable, but I don’t see them yet, and I believe these CBR estimates for June are based on the same numbers.

So: The Flash #3 climbed from #12 to #11 in sales rank, while the number of comics sold dropped 10.1% to 68,799 copies.

Let’s compare that to the other recent Flash relaunches again:

Issue	Rank	Month	Units Sold	% Change
Flash:TFMA #1	7	June 2006	120,404
Flash:TFMA #2	25	July 2006	77,487	(-35.6%)
Flash:TFMA #3	30	August 2006	70,633	(- 8.9%)
All-Flash #1	22	July 2007	78,955
Flash v.2 #231	26	August 2007	72,898
Flash v.2 #232	32	Sep 2007	56,969	(-21.9%)
Flash v.2 #233	41	Oct 2007	51,152	(- 10.2%)
Flash: Rebirth #1	2	April 2009	102,429
Flash: Rebirth #2	4	May 2009	86,183	(-15.9%)
Flash: Rebirth #3	10	June 2009	83,086	(-3.6%)
Flash v.3 #1	2	April 2010	100,903
Flash v.3 #2	12	May 2010	76,560	(-24.1%)
Flash v.3 #3	11	June 2010	68,799	(-10.1%)

It’s still selling less than Flash: The Fastest Man Alive and dropping as quickly as “The Wild Wests.” That’s kind of disappointing. Though the real test is still going to be looking at orders for #4, because that’s where retailers will have had a chance to react to the way #1 actually sold, and how their customers actually liked it.

On the plus side, it did a lot better than Velocity, which clocked in at 8,171 copies sold. But then, Velocity was Top Cow’s #2 title, just behind The Magdalena at 8,326.

The size difference between the Marvel/DC superhero audience and the indie superhero audience is just astonishing. Numbers that would signal immediate cancellation (like, say, cutting off Magog in the middle of a storyline before part 1 goes on sale) from DC can be respectable successes for smaller publishers. If you want an eye opener, check out The Beat’s indie sales analysis series sometime.

Retro Review: Flash #2

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Sorry this review is so late. Things just kept coming up, and I pushed it further and further back. Then my local comic store didn’t receive their order of The Flash #3 on time (Diamond sent them extra copies of Deadpool Team-Up instead), so I haven’t had a chance to read the new issue…and it occurs to me that this is my last chance to review The Flash #2 before reading issue #3!

So, on to the review!

I’m still enjoying this series a lot more than I did Flash: Rebirth. Francis Manapul’s artwork has a lot to do with that, but also the fact that they’re just telling stories about a guy with super-speed instead of trying so hard to justify why they’re telling stories about this guy with super-speed.

Admittedly not a whole lot happens in this issue, but it continues to move as quickly as the previous chapter did. I expect that when “The Dastardly Death of the Rogues” is finished, pairing it with a collection of Silver-Age stories like Flash vs. The Rogues will provide a great example of the change in comic-book storytelling styles from 1960 to 2010.

The expected confrontation with the Renegades is cut short, leaving the rest of the issue divided between the mystery aspects (presented through Barry Allen’s civilian life) and a visit with Captain Boomerang, providing the Brightest Day connection advertised on the cover. Also: the Flash evacuates, then rebuilds an apartment building at super-speed. Once again, the issue ends on a cliffhanger, only this time it has to do with Barry Allen, rather than the Flash.

Francis Manapul’s artwork continues to stand out, especially in sequences like the apartment evacuation, though there are some places where it seems a bit more static than last issue. Last issue I thought his faces seemed a bit off, but this time I started noticing the way he handles expressions. There are a couple of sequences where he really makes use of changing expressions with similar panel layouts. The last two pages stand out, as does a sequence earlier in which a girl complains that she lost her doll in the building collapse. (His attention to detail holds as well. If you flip back a few pages, there she is…and there’s her doll.)

Okay, spoiler time!

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Flash Sales for May 2010

Flash Debuts at 100K

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ICv2’s April 2010 sales estimates are up. Last week’s rankings from Diamond showed that Flash #1 was ranked #2 for the month, but what does that mean in absolute numbers? How were sales in general that month? (It turns out they were down 15% compared to last year.)

As it turns out, Flash volume 3 debuted at an estimated 100,903 copies, slightly behind Flash: Rebirth #1, but solidly ahead of the numbers by the end of the miniseries…and way ahead of the Flash Secret Files book, which only sold 37,339 copies. (Even that was ahead of the last few issues of the failed 2007 relaunch of Wally West’s series.)

Meanwhile, the Flash: Rebirth hardcover sold an estimated 4,405 copies in its first month, making it the #3-ranked graphic novel.

So how does Flash vol.3 stack up to other recent relaunches?

Issue	Rank	Month	Units Sold
Flash:TFMA #1	7	June 2006	120,404
All-Flash #1	22	July 2007	78,955
Flash v.2 #231	26	August 2007	72,898
Flash: Rebirth #1	2	April 2009	102,429
Flash v.3 #1	2	April 2010	100,903

Promotion

It’s worth remembering that 2007 was a stealth relaunch. All-Flash #1 and Flash v.2 #231 were solicited as issues #14 and #15 of Flash: The Fastest Man Alive, and DC didn’t announce the relaunch until Flash:TFMA #13 came out, killing Bart Allen, whose series had dropped sharply from that 120K high to a 46K low in only 10 issues.

By comparison, DC gave a major push for both Flash: The Fastest Man Alive and Flash: Rebirth. One spun out of Infinite Crisis, the other out of Final Crisis. (Heck, even this book spins out of Blackest Night and into Brightest Day. Wally’s relaunch was linked to Countdown. Seriously, Countdown. That’s got to have hurt!) DC shut down the then-ongoing Flash series for several months ahead of each launch.

Spike

I find it very interesting that this issue sold so much better than the last issue of Flash: Rebirth, which only pulled in 70K. Here are my thoughts on what factors might be involved:

Readers who like the Flash but were disappointed in Flash: Rebirth (like myself) decided to give the new direction a second chance.
Readers who were introduced to Barry Allen through Blackest Night decided to skip Flash: Rebirth and jump straight to the ongoing series.
It’s got a Brightest Day logo on it.
Orders were linked to a Flash Ring promotion.
And, of course, it’s got a big #1 on the cover.

Johns, Manapul & Kolins Talk Flash, Blackest Night & Brightest Day

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Friday afternoon linkblogging: a trio of interviews to go along with the Flash #1 relaunch.

Geoff Johns

First, Geoff Johns Prime has the writer answering questions about Brightest Day and The Flash. Some items that stand out:

We don’t want anyone to have to buy a lot of DC books, we want you to. Our job is to tell great stories that can stand alone and also be part of a bigger whole. That’s what the DC Universe is. The Flash is probably one of the most accessible books I have written, but it fits into the bigger tapestry of the DCU.

Johns also explains that these are new stories, written for Barry Allen, not unused Wally West stories. He has a bunch of those that he never got to use since he left the book before he ran out of ideas, but they’ve “been put away for now.” He also confirms that there will definitely be a Flash/Green Lantern crossover at some point — something that should surprise no-one.

Francis Manapul

CBR interviews Francis Manapul about his work on The Flash.

At the beginning, I was digging what Ethan [Van Sciver] was doing with tons of lightning and stuff like that. So, I used some of that at the beginning, but I found more and more that, the deeper I get into the pages, the more I enjoy the multiple images the way Carmine did it. So, I’ve been doing a lot of that. It’s actually been advantageous being able to do the watercolor [effect on] my own work, because the way I would draw the trail of images where he was running from, I’m able to draw on a lighter scale.

He adds: “the goal is that with every issue, you’re going to see the Flash do something completely different, in terms of showing his speed, that you haven’t seen before.”

Scott Kolins

Speedster Site interviews Scott Kolins about Blackest Night, DC Universe: Legacies and The Flash. He talks about designing the Black Lantern Reverse Flash, drawing Wally’s new costume and Barry’s Blue Lantern uniform, and how Blackest Night: The Flash compared to Final Crisis: Rogues’ Revenge.

Kolins was also asked about the Wally West backup stories he and Geoff Johns were going to do:

DC of course recognizes how important Wally is and has been for the Flash fans and the co-feature idea was one of the ways they wanted to make use of him. -But then they had another idea – a possibly better idea. The reader is the ultimate judge, but it’s all done with the best of intentions. I’ve been working long enough to realize that plans change as the company endlessly searches for new and better ideas.

I’m curious about this “possibly better idea” now, and more hopeful about it than I would have been on Tuesday.

Speed Force

Tracking the Flash – the Fastest Man Alive