Following up on the Blackest Night ring promotion, DC will be offering promotional Flash and Green Lantern rings in April, linked to sales of the “Brightest Day”-labeled Flash #1 and Green Lantern #53.
The Flash rings will arrive in stores the same day as The Flash #1, on April 14.
It looks like they’ve reused the same mold and plastic used for the rings they handed out at conventions in 2008 (see right). The simple change of adding some paint to the face makes them look a whole lot better!
Alas, DC “can’t promise it’ll make you any faster.” 😉
This should prove less controversial than the Blackest Night ring promotion, for two reasons: First, retailers only need to order 10 copies of the book to qualify, not 25 or 50. Second, it’s the first issue of a major relaunch of one of DC’s top 5 heroes, written by their top writer, spinning out of DC’s most successful event in years. I expect most retailers would have ordered enough copies even without the promotion, and they’re not likely to be stuck with stacks of unsold Flash books to trade in for the next Deadpool variant.
Now if they could just find a way to stick a tiny costume in there…
THE FLASH #1
